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UNAPOLOGETIC INDULGENCE.

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UNAPOLOGETIC INDULGENCE.

YOU HIT THE GYM. YOU KEEP THE RED MEAT IN CHECK AND WORK A LITTLE QUINOA INTO THE ROTATION. MAYBE YOU’RE EVEN THE KIND OF PERSON WHO COUNTS THEIR STEPS LIKE A ROBOT. BUT WHAT’S IT ALL FOR? SO YOU CAN LOOK GOOD IN YOUR EURO-CUT JEANS? AT THE END OF THE DAY YOU’RE STILL HUMAN, YOU’RE NOT A MACHINE. WE ALL HAVE URGES, SO WHY DENY YOURSELF THE RAW, UNADULTERATED PLEASURE OF EATING A LITTLE ICE CREAM EVERY NOW AND AGAIN? AND LET’S BE CLEAR, WHEN WE SAY “ICE CREAM” WE MEAN REAL ICE CREAM. NOT SOME VEGAN, DAIRY-FREE, WANNA-BE VERSION. WE’RE TALKING RICH, LUSCIOUS ICE CREAM SWIMMING WITH DECADENT MIX-INS. THE KIND OF ICE CREAM THAT MAKES ALL THAT HARD WORK AND CULINARY SACRIFICE WORTH IT. BECAUSE AT VICE CREAM, WE BELIEVE IN UNAPOLOGETIC INDULGENCE, SO IF YOU’RE GOING TO EAT ICE CREAM, THEN, HELL, #EFIC.

Live Life. Dig In.

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