What do you do when you get married, buy your first house and they tell you HAVE SIX MONTHS TO LIVE? start an ice cream company of course...
It all started with an ice cream truck. When Vice Cream founder, Dan Schorr was in college, he paid for school by driving a Good Humor truck during the summer. To Dan it was the greatest job he ever had. He’d wake up at 10:30 and drive his truck to beaches, concerts and pools and watch faces light up when he rang that bell. It was during those hot summers that he saw first hand the simple joy ice cream could bring people.
After school, Dan took his early ice cream experience and used it as a launch pad for a career in the food and beverage industry. And, of course, when the time came for him to start a food brand of his own, ice cream was a natural category.
If he was going to take the time and effort to make an ice cream of his very own then it needed to be rich, impossibly creamy and loaded with decadent mix-ins. But just as things were beginning to take off for his new brand Vice Cream, life threw Dan a bit of a curveball.
AN ACTIVE LIFESTYLE WAS DAN'S PASSION. HE HAD RUN A 4:17 MILE, FINISHED 37 HALF MARATHONS, A HALF IRONMAN AND somehow NOW found himself sitting in a parking lot being told over the phone thOSE THREE WORDS WE NEVER WANT TO HEAR, "WE FOUND SOMETHING". he had cancer – an aggressive form of Lymphoma to be exact.
Staring down a grim diagnosis and six rounds of chemo, Dan made an important decision: he wasn’t just going to live life; he was going to indulge in it. So he poured himself into the things that brought him joy. He ran, biked and worked every day on perfecting his delicious, soul-pleasing ice cream.
It was a long, hard fight, but as of August 2016 Dan is fortunate enough to say he is cancer free.
At Vice Cream, we take our business and our ice cream very seriously. But never ourselves. Because WE HAVE LEARNED LIFE CAN BE UNEXPECTED. AND IT THIS REASON THAT our creed became
EAT FREAKING ICE CREAM